We launched our first awareness campaign for Sephora's expansion into the hair cateogory in partnership with the talented team at R/GA, directed by Matthew Dillon Cohen. The spot coincided with our product-led mid funnel campaign, The Dry Hair Reset, where the messaging focused on educating clients to choose the correct moisturizing product for their hair type. We found an opportunity to connect the campaigns by leveraging internal creative for the spot. My team was responsible for delivering OOH, where we adjusted the copy to align with the awareness messaging. Overall, the partnership resulted in our highest performing campaign vs. benchmarks for the category.