This campaign was launched shortly after the announcement of our brand values and tagline, We Belong to Something Beautiful, which has diversity and inclusion at its core. Here, we sought to do more than help clients navigate their skincare options, but aspired to signal that beauty transcends age entirely; a radical move by a beauty brand at the time. We cast models who our clients could relate to, with real skin concerns across generations, and partnered with Nicholas Kantor to capture their beauty at every age. I directed the video with DP Willy Busfield, establishing an authentic connection to our campaign message and product assortment.